I AM AN
ENVIRONMENTAL
MARKETING
STRATEGIST
HELPING COMPANIES
SCALE THEIR
POSITIVE IMPACT.
career and services
TELAVIVIAN
Journal and online magazine
SHIRA SHECHTER
Branding studio
ENVIRO
Architecture and consulting studio
Upcycled wooden pallets
furniture studio
Storytelling across diverse platforms and channels such as company website, manifesto, and newly launched workshop.
Science and environment
news agency
Conducted environmental research to support
SEO-based articles highlighting the benefits of algae and the leading companies in the industry.
Organic cosmetics
personal care brand
Branding, content, social media management and development of social responsibility program "Manos Felices".
MY STORY
​​I was born and raised in Guatemala, a vibrant, multicultural country known for its volcanoes and eternal spring. After spending over a decade living and working in Israel, the startup nation, I am back in Guatemala, leveraging my experience to collaborate with organizations on a global scale.
Driven by purpose, I combine my creative and strategic skills with a passion for the environment. I earned my BA in Business Administration with a specialization in Marketing and my MA in Environmental Studies.
With over 10 years of experience as a marketing strategist in the environmental sector, I’ve built a strong foundation in essential marketing functions tailored to both B2C and B2B audiences in different industries.
My expertise extends beyond traditional marketing tactics—I excel in crafting narratives that not only highlight sustainability but also turn data insights into engaging stories. I drive conversions and amplify the positive influence of the companies I work with, helping them make a lasting, measurable difference.